THE CHALLENGE
Tim reached out to me looking to build a brand for himself that would bring clarity and structure to his work. He wanted something that reflected his personality and made it easier to share his expertise with consistent, high-quality content.
THE OUTCOME
We started with my Strategy Workshop focusing on Tim’s audience, brand values and visual inspiration. From there, I developed a brand concept and created a Brand Style Guide with colors, typography, illustrations... and all visual rules. Tim also received all the logo and logotype files with it. With his Brand Kit at hand, Tim has an easy access to his visual identity and elements. He is ready to scale his work across all platforms he aims to tackle. From there we created editable templates, assets and a custom illustrations library. So Tim can focus on sharing his ideas, without worrying about design. And we kept going! Since 2021, we’ve worked on illustrations, social media content, merch and materials, building a brand that saves Tim time and strengthens his authority in the product management space.
