THE CHALLENGE

Hotel Villa Arcadio is an elite resort situated on the hills of Salò overlooking Lake Garda, one of the most exclusive boutique hotels in Italy. The challenge was to develop a graphic system for the printed elements of the restaurant, bar and rooms in order to offer the guests a consistent experience through the hotel's touch-points.

How might we develop a graphic system for the printed elements of Villa Arcadio’s restaurant, bar and rooms in order to offer the guests a consistent experience through the hotel's touch-points?

THE OUTCOME

The inspiration for the design comes from the American 50s hospitality feel, merging a calligraphic font with a serif one and vintage pastel colours. The overall feel aims to portray the elegance of the location and premium service of Villa Arcadio.