THE CHALLENGE

be-da is a team formed by Eda and Bea creating connections in digital & analogue spaces through workshops, coachings and mediation to empower individuals, teams and organisations. Eda, Bea and I worked together with the goal of building them a brand identity which would reflect their core values: Impact, Kindness, Trust, Joy and Imperfection. Along with the visual identity Eda and Bea asked me to develop a series of deliverables that could bring their brand to life and ease scaling their material consistently thought out different touch-points.

How might we create a visual identity for Eda and Bea that can express the feeling of connection towards oneself and others as well as the impact it creates?

THE OUTCOME

The concept is bold and joyful representing that good energy which be-da aims to carry out in their job. Visually, the energy is represented in the logo by the dash. The illustration style mixes professional tools and unexpected playful elements.
All the brand guidelines have been delivered to be-da in a Brand Style Guide, a PDF file containing rules and direction on how the brand visually works (logo, colors, fonts, illustration/icon style, photography style...).
Additional deliverables included easily-editable templates for: business cards, presentation, worksheet templates, social media and website.