THE CHALLENGE

Crystal Cove Consulting provides advisory and consultancy services to help chief executives within organisations reach their desired business outcomes.
David Magdaleno, CEO of Crystal Cove Consulting, and I worked together to create a new visual language that could merge Magdaleno’s Californian roots and the expectations of the business environment he's operating in.

How might we merge the emotional reference and the business world in one professional visual language?

THE OUTCOME

Crystal Cove Consulting is named after Crystal Cove State Park, a large California state beach with over three miles of waterfront - a place close to Magdaleno’s heart. The concept evolves around the idea of portraying a seaside feeling, without necessarily showing a realistic representation of the sea itself. A primary blue color is combined with light backgrounds. Deliverables included: brand style guide, social media assets, letterhead and business cards layout.