THE CHALLENGE
Brittni Bowering is a B2B content strategist, workshop facilitator and comedian based in Berlin. As the former head of Brand at AJ&Smart, she knows the value that a strong brand and distinct voice has on a business. Brittni approached me with the goal to create a bold brand identity for her freelancer visual communication.
THE OUTCOME
After a branding workshop through which we identified Brittni’s personal brand values, I designed her brand guide - establishing fonts, colors, illustration, icon and imagery style. On top of this I designed a series of formats based on Brittni’s current content that she could roll out on her Instagram channel. Iteration over iteration, we got to the final identity - representing Brittni’s humorous and colourful personality. Lastly, we scaled her brand guidelines to deliverables including: Instagram formats, business cards, stickers and worksheet templates.
