THE CHALLENGE

99designs, Vistaprint, Huck Magazine and TCO London invited me to join an exciting UK-wide street art project featuring imaginary businesses that launched on June 21st 2021. The idea is to take over empty storefronts across the UK to offer a glimpse into an imagined future where everyday businesses have been supercharged by design.

How can we develop a set of visuals which could reflect the identity of the (imaginary) brand and explain its business model while creating interests in the people walking by?

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THE OUTCOME

My design represents the imaginary store "D-I-WHY?" where you can say what you need to fix and they’ll prepare a takeaway box with everything required. The exact tools, a precise amount of paint, nails, screws, etc. And it will come with a beautifully designed instruction manual that will explain to you step by step how to solve your problem. The artwork is located in Peckham, London.

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99 days of Design, a UK wide project by 99designs x Vistaprint x Huck Magazine x TCO London

How can we develop a set of visuals which could reflect the identity of the (imaginary) brand and explain its business model while creating interests in the people walking by?