THE CHALLENGE
LOQI, Berlin based brand came to me with the idea of letting me interpret their signature products with my illustrations in order to create a capsule collection - joining creative Berlin forces. From the Louvre to the TATE, the Guggenheim to the Getty, the collection is to be sold all over the world in the museum shops and design boutiques.
How might I interpret LOQI’s signature products with my illustrations in order to create a pop capsule collection?
THE OUTCOME
After exploring different visual combinations, we worked on a set of bags, zip bags and laptop cover featuring some of my illustrations in a pattern - on pastel colors of course! We wanted people to look at the pattern and discover one meaning at a time, creating design pieces that could tell stories and ultimately being conversation starters. The collaboration is now available on loqi.eu and in selected museum shops all over the world.
My Loqi collection is now available in many stores around the world!
My Loqi laptop case and zip pocket displayed in the window shop of the concept store P!Q in New York.
My Loqi bag at the book store “La Central del Raval” in Barcelona.
My Loqi bag at the Museo Reina Sofia book store in Madrid.