THE CHALLENGE
The Instagram team approached me with the challenge of designing stickers for Instagram Stories to promote the mail vote for the approaching German Elections.
How can we design stickers to mark the occasion and connect young voters with reliable information on how they can apply for voting by mail?
THE OUTCOME
After several drafts we developed 4 final illustrations which could clearly communicate the topic yet with a fun twist. The pastel color palette stands away from any political party color code and enforces the playfulness of the illustrations tone.
