THE CHALLENGE
CASETiFY is the fastest growing global tech accessories brand, reaching 1 in 7 millenials. It has become the publisher and platform for creativity and self-expression to connect individuals. CASETiFY came to me with the idea of letting me interpret their tech products inventory, from smartphone cases to accessories with my illustrations. In order to create a capsule collection, the designs needed match the variety of materials and shapes from the CASETiFY’s catalogue as finally the customers need to be able to customise the products. From Hong Kong to the US, the collection is to be sold all over the world from CASETiFY’s online shop to visitors loving design and high quality customisable tech products.
How might I interpret CASETiFY’s signature products with my illustrations in order to create a pop capsule collection which still leaves space for customer to customise their favorite case?
THE RESULT
After exploring different visual combinations, we worked on a variety of smartphone, AirPod, AirTags and iPad cases featuring some of my most loved illustrations here in a pattern, there as a single illustration. All CASETiFY products allow the customer to select their favorite case material and match it with my selected illustrations or pattern. The collaboration is now available on casetify.com.
