THE CHALLENGE

The Hawaiian Tropic Summer Playbook is a vibrant playbook I had the pleasure to design with the Italian team of the brand.
At the heart of the Summer Playbook there is the desire to boost brand awareness and knowledge around the brand core topics and values in a playful and interactive way.
The Summer Playbook is more than just a book—it's an invitation to embrace the Hawaiian Tropic lifestyle and create lasting memories. To make this experience accessible to all, the book is made available exclusively in Italy and is included with every purchase of Hawaiian Tropic products from authorized selling points. By coupling this engaging Summer companion with their purchase, customers can continue their Hawaiian Tropic journey beyond the store, extending their enjoyment and connection with the brand.

How might we raise brand awareness for Hawaiian Tropic while offering an interactive, playful and educational experience to its customers?

THE OUTCOME

The book is a sun-kissed journey that mixes playful activities and brand awareness content about Hawaiia Tropic history and philosophy. It’s all about letting the customers immerse themselves in the spirit of Hawaiian Tropic Italia with illustrated colouring pages, fun quizzes where you can test your knowledge about sun care and learn essential tips for staying protected under the sun. Through this medium we aimed to deliver self care overall - starting from your skin and getting to the within.
Working together with the brand’s internal team on content, I have taken care of the project from conceptualization to editorial design and illustration. Ultimately pouring my creativity and structured strategic process into crafting a unique and interactive experience for customers to immerse themselves in the spirit of Hawaiian Tropic.