THE CHALLENGE

99designs, Vistaprint, Huck Magazine and TCO London invited me to join an exciting UK-wide street art project featuring imaginary businesses that launched on June 21st 2021. The idea is to take over empty storefronts across the UK to offer a glimpse into an imagined future where everyday businesses have been supercharged by design.

How can I develop a set of visuals which could reflect the identity of the (imaginary) brand and explain its business model while creating interests in the people walking by?

THE OUTCOME

My design represents the imaginary store "D-I-WHY?" where you can say what you need to fix and they’ll prepare a takeaway box with everything required. The exact tools, a precise amount of paint, nails, screws, etc. And it will come with a beautifully designed instruction manual that will explain to you step by step how to solve your problem. The artwork is located in Peckham, London.