THE CHALLENGE

Lenovo approached me to create an illustration-driven campaign that would promote the Lenovo Yoga Tab Plus to a younger audience of millennial and Gen Z creatives. The goal was to highlight the tablet as a powerful tool for digital artists while making the promotion feel natural and inspiring. I was given creative freedom to explore the device and bring its features to life in a way that would resonate with illustrators and designers. The campaign’s theme was spring and blooming, which I chose to interpret as a moment of curiosity, growth and trying new things, just as spring brings a sense of renewal and possibility.

How might I use digital illustration to showcase the creative potential of the Lenovo Yoga Tab Plus in an engaging way?

THE OUTCOME

To bring this concept to life, I created an original illustration directly on the Lenovo Yoga Tab Plus, designing a character inspired by flowers to embody the theme of blooming. Alongside the artwork, I produced a video where I shared my creative process, showcasing how I worked with the tablet while narrating the story behind the piece. This content was featured in two social media posts: a reel capturing the full illustration process and a slideshow post that included close-up images of the artwork on the device. The campaign was not just about promoting a product but about showing how technology can seamlessly integrate into an artist’s workflow, making creativity feel fresh, intuitive and exciting.