THE CHALLENGE

Instagram hired me as for the 2021 German elections to create a set of digital stickers designed to encourage voter participation. The goal was to activate people to vote and to share their participation in their Instagram Stories, making the act of voting more visible and engaging. The stickers needed to be easily integrated into Instagram’s interface so users could apply them directly to their posts. One of the key aspects of this project was ensuring that the visual language remained completely neutral, avoiding any connection to political parties while still inspiring people to take part in the election. To achieve this, we developed a carefully curated color palette that was inclusive, encouraging, and free from political associations.

How can I design stickers to mark the occasion and connect young voters with reliable information on how they can apply for voting by mail?

THE OUTCOME

I designed a series of illustrated stickers that were made available directly within Instagram’s sticker library, allowing users to express their participation in the election in a creative and engaging way. Each sticker was crafted to feel dynamic and inviting, turning the simple act of voting into something worth sharing. The neutral color palette played a crucial role in ensuring the focus remained on civic engagement rather than political alignment. This project was not just about design but about making participation in democracy feel more personal and social. By giving people an easy and visually appealing way to share their voting experience, the campaign helped amplify the message of voter engagement across Instagram.